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P. Cheverton; Published 2008; Engineering. "Key Account Management" is a highly practical book with a unique yet simple planning methodology for identifying, 

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An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an 

Fri frakt. Alltid bra priser och snabb leverans. | Adlibris Pris: 609 kr. häftad, 2017. Skickas inom 2-5 vardagar. Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris.

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av Peter Cheverton. Häftad bok. Studentlitteratur AB. 4 uppl. 2012. 361 sidor. Mer om ISBN 9789144059006.

Peter Cheverton’s most popular book is Key Account Management. Key Marketing Skills Peter Cheverton Not just another introduction to marketing, Key Marketing Skills contains information, advice and guidance on the marketing issues of the moment, including key account management, customer relationship marketing and the impact on marketing of the e-revolution. Key Account Management puts forward a straightforward and effective planning methodology.

P. Cheverton; Published 2008; Engineering. "Key Account Management" is a highly practical book with a unique yet simple planning methodology for identifying, 

Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed.

p. cm. Includes bibliographical references and Access a free summary of Key Account Management, by Peter Cheverton and 20,000 other business, leadership and nonfiction books on getAbstract. Peter Cheverton driver ett internationellt konsultföretag, praktiserar och föreläser om key account management i över 30 länder. Han har skrivit ett tiotal böcker i ämnet, av vilka många har översatts till flera språk.

Han har skrivit ett tiotal böcker i ämnet, av vilka många har översatts till flera språk. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page.
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Peter cheverton key account management

Peter Cheverton driver ett internationellt konsultföretag, praktiserar och föreläser om key account management i över 30 länder. Han har skrivit ett tiotal böcker i ämnet, av vilka många har översatts till flera språk. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page.

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. Peter Cheverton has 16 books on Goodreads with 228 ratings. Peter Cheverton’s most popular book is Key Account Management.
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Cheverton, Peter (2012) (på engelska). Key account management: tools and techniques for achieving profitable key supplier status (5. ed.). London: Kogan 

Han har skrivit ett tiotal böcker i ämnet, av vilka många har översatts till flera språk. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page.

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving .

Paperback. Feb 8, 2021 research and to practising managers implementing KAM. Keywords Key account management, financial services, customer relationship. 6TH EDITION. Key Account. Management. Tools and techniques for achieving profitable key supplier status. Peter Cheverton.

Scaling the Tail: Managing . Key Marketing Skills: A Complete Action Kit of Strategies, Tools & Techniques for Marketing Success. الغلاف الأمامي. Peter Cheverton.